2009 People to Watch in Airlines - South Florida Business Journal:

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This happened as the economy receded and fuelprices spiraled. Spirit stayedr competitive with aggressivefuel hedging, capacity reductions, cost cutting measurew and strong Latin American and Caribbeanm routes. Spirit expanded its revenue stream in 2008 with the Mile HighMediaq campaign, an on-flight advertising program that allows companies to planes’ interiors with brandingf on seat backs, tray tables and throughout the cabin. “Ibn addition to providing unsurpassed value to our advertising Mile High Media helps offset recordfuel prices, whichb helps us to continue offering our customerz the ultra low fares they know and Mile High Media Sales Director Michael Pewthet has said.
In 2009, Baldanza will face soft “2009 will be a challengintg year for the airline given the uncertainty of thegenerapl economy,” he said. “Spirit is committed to continuing to offe r low fares to get the economymovingh again, and can prosper in this environmenr with its ultra-low cost