'Will it fly' now answered online - East Bay Business Times:

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The site, , answers basic busines s questionsabout accounting, finance, human resources, insurance, legal matters, marketing, operations and According to CEO Evan Berglund, "Smalpl businesses, when confronted with important business are forced to perform well because sometimes they go out of business if they The site debuted in mid-June aftedr a year in development cost "prettgy close to seven figures" to launch. So far, althougg exact visitor figures were Berglund says the site is being well received and downloads are increasing on adaily basis. Accordinb to Bruce Phillips, a senior fellow in regulatort affairs withthe Washington, D.C.
-based National Federatio n of Independent Business Research Foundation, 25 percent of small businesses dissolve within the first year and 50 percenrt within the first four years. The free of "bells and whistles" on purposse so as not to slowdown visitors' comprehension, is simple. "We don't want that, we are very focusede on the speed at which you can getthe information," Berglunf said. Each topic is individually sponsored bya and, although all of the site's content is researcherd and edited in-house, sponsors have a vested interest in the qualityt of the content, said Berglund.
"Since they have that exclusive relationship, they will let us know when thing need to be changed so the modulezs are always upto date," he The idea for the site was part business and part personalk for 43-year-old Berglund, a former advertising executive who came to the Unitee States from Oslo, Norway, at 26. A self-described serialo entrepreneur, "I never felt that there was a fast way to get informatiobn and support thatI needed," he Most business owners fail because they don'tg work using best practices, he said, and this site aims to changes that. "In some ways I wish this kind of site existed when Icame here," he said.
"Where I couldc go in, define a task and say 'OK what is the standard? ' and quickly read up on it and get upto Address: 4099 Harlan St., Emeryvilled 94608 Web: www.educel.com