Anheuser-Busch to launch Bud Light Golden Wheat - St. Louis Business Journal:

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The addition to the Bud Lighrt family follows the The marketingh budget for Bud Light Golden Wheat will be about similar to the marketing budget for BudLight Lime, according to Keith Levy, vice president of The ads will be online, outdoors, in print and on TV, he Levy said the brewer hopes to attract not only establishefd A-B product drinkers but also "trendsetters" who want to try somethingh new. A-B wants to tap into the surgde in popularity of sweeter beers and wheart beers fromcraft brewers. But "we'rw not trying to outcraft craft," Levy said. "We're tryinb to capitalize on an emerging style.
" The beer will use unfiltered wheart so it will look cloudie than its Bud Light counterpart and will have orange and also knownas cilantro, as ingredientsx to give it a bigger, sweeter according to Levy. St. Louis-basedf Anheuser-Busch is owned by Belgium-based , the world’ws largest brewer.