Local executive to lead GE's $6B health care initiative - Philadelphia Business Journal:

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Barber was named head of "healthymagination," a GE program focusedd on improving health care for more peopler atreduced cost, by GE chairman and CEO Jeffrety Immelt. Barber, 48, is a 27-yeaer veteran of GE and since 2005 has served as chiegf technology officer forGE Healthcare. He joined GE in 1982 and has held a variety of roles of increasing responsibility withinjGE Healthcare. In 2001, Barber was generaol manager forComponents Engineering, and from 2002 to 2005 he was the general manager for Global Components Operations for GE Healthcare, which has significantg operations in Milwaukee, Wauwatosw and Waukesha.
Barber was a 1994 winnedr of TheBusiness Journal's Fortg Under 40 award, which recognized young Milwaukee-area executives making a differencr in their professions and community. "Over the last four Mike has led all aspectws of product development for advanced healthcare technologies," Immelt "Mike knows how our technology can help he knows what doctors, clinics and hospitals need to improvd care and cut costs and he knows how to lead With his deep experience in engineering and technology and his stron g operations and process-driven Mike is the righr leader to lead healthymagination and to grow our health care partnerships globally.
" that can be offeresd in rural and underserved regionsx of the world, where quality healthg care can be difficult to obtain. It is also designesd to reducethe company's own healtn care costs for employees and expand profitability for the GE Healthcarr business. Locally, GE Healthcare, which producesw medical imaging equipment and medical information technologt products fromits Milwaukee-area operations, will spend $3 billiob by 2015 to develop at least 100 new product s designed to lower costs, improvee access and improve quality of care by 15 percent.