http://mideastmonitor.org/issues/0609/0609_7.htm
Terms of the deal were not disclosed. Admira analyzes demographic data on viewersw to generate more targeted TV ads and also adds automationj to thebuying process. The two companiexs tested the system, using Admira with the NBC Locall Media group in Marcjh to buy and sell local television ads inLos Angeles. "Our initial test of the systenin L.A. is off to a grear start. Admira provides us with the potentiap to help attract an entirely new segment of advertiserd to thelocal marketplace, particularly small and midsize businessea that might not otherwise be able to buy local television statioh advertising, which is a huge leap forward.
" Franik Comerford, president of platform development and commerciakl operations for NBC Localo Media, said in a statement. The full partnership is set to begi inthe fall. The two giants are more known through their linkthrough MSNBC.
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