BlogHer gets $7M in third round funding - Silicon Valley / San Jose Business Journal:

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Azure Capital of San Franciscol joined Venrock of Palo Alto andPeacockm Equity, an NBC Universal fund in the ventur e round, bringing the total venture investment in Redwoodx City-based BlogHer to $15.5 million. BlogHer was founded in 2005 by Elisa Camahort Page and Jory DesJardinsand self-funded until when it raised its first rounfd of funding led by Venrock. BlogHer now has 30 employees. In additioj to its network, BlogHer also sponsor an annual conference for this year’s is slated to take placre in Chicago in July.
“I think the investmen confirms for usthe market’ws recognition of the growing influence and power of women and how we’rw participating in social media,” Stone said of the “The investment will allow is to providde more and better tools so women can gain additionapl exposure and economic empowerment.” A study released by BlogHer, iVillag and Compass Partners in March showed that womej are two-times more likely to use blogs over any kind of sociall media. Further, 55 percent of womej use blogs as a source of advice and recommendations and 85 percent of women in the BlogHer networki have made purchases basesd on the advice ofanother blogger.
“We thinmk it’s really important in today’s economy that marketers figure out a way to fish wherse thefish are,” Stone said.